MONTEREY – As world-class golf courses stretch across other parts of the Monterey Peninsula, Cannery Row will soon host a premier golf experience – only a little smaller, and with the option of courage liquid to soften the blow of missed shots.
Tipsy Putt, which markets itself as a “mini golf experience with local craft beer,” signed a retail lease on Cannery Row last week. Scheduled to open later this fall, the new pub will occupy the building left by Cannery Row Brewing Co., which closed for a long time in 2019.
Highlights will include a miniature golf course, restaurant, patio and multiple party spaces. Tipsy Putt also announced a “secret speakeasy hidden in plain sight” – actually a bar in the basement – as part of the mini golf deal en route to the peninsula.
“Monterey (county) was once the golf capital of the world,” said Jennifer Robinson, chief marketing officer of Tipsy Putt, who co-leads the brand with her husband, Brandon. “For a mini golf bar, (Cannery Row) is definitely the place for us, especially with the Monterey craft beer and golf network there.”
Washington native Tipsy Putt — who also operates the Flatstick Pub — established its first California location in Sacramento three years ago. Another California site has since found a home in South Lake Tahoe, with two other branch pubs bound for Sunnyvale and Emeryville, in addition to Monterey.
Robinson explained that it was actually Cannery Row Co. who contacted Tipsy Putt to broach the idea of a partnership.
According to company spokesman Erik Uppman, Cannery Row Co. COO Bill Grimm first learned about the Tipsy Putt concept at a market industry conference in March. . After the conference, Grimm made a call to Tipsy Putt.
Interest was immediate, Robinson said.
Over the past few months, Tipsy Putt has completed “a good chunk of the planning process,” Robinson said, adding that there are only a few submissions left across town. Associate Monterey Planner Matthew Buggert said Tipsy Putt will need to obtain a conditional use permit from the Monterey Planning Commission for his proposed pub to be operational. Review of the trademark application — including final approval on water-related issues — has also not been fully completed, Buggert said, but so far the proposal looks compliant.
“Use is permitted as long as it goes through the Planning Commission,” Buggert said, noting that the project should be presented to the commission within a month or two.
If everything falls into place as Tipsy Putt imagines, Robinson puts the expected completion date for the Cannery Row location anywhere between Thanksgiving and Christmas. She hopes for the first.
With 18,000 square feet to develop, floor plans and the exact design of the $1.2 million project are still up for debate, Robinson said, but certain established company values will undoubtedly be incorporated into the plans. maps of the peninsula. This includes a Tipsy Putt priority on organizing taps from locally sourced spirits. And a family atmosphere coupled with late night hours for those looking for a lively night out in Cannery Row.
“I love visiting Monterey,” Robinson said. “It’s so beautiful and there’s so much to do, but I think there’s an open space of what we can do. Families can go to the aquarium and walk up and down (the street), but there aren’t many additional activities. Especially on the coldest days of the year. … It’s one more thing and an opportunity to do something interactive. I think it will really brighten up the Cannery Row experience.
Minigolf is not a new idea for the historic center. On the contrary, an addition like Tipsy Putt to Cannery Row is a long time coming.
For years, visitors and residents have gotten their dose of fun on Cannery Row from Oceans 18, which operated on the third floor of the American Tin Cannery building for nearly a decade. But in 2015, the miniature golf spot closed amid financial difficulties.
Later, in 2018, miniature golf resurfaced in city discussions, as the Monterey City Council debated and ultimately rejected a call to create a miniature golf course on vacant land at 860 Wave St.
Tipsy Putt, however, offers a new opportunity and approach, a sentiment shared by both Cannery Row Co. and brand owners.
“As a golfer who grew up in Northern California, there is nowhere more important to bring our concept than Monterey,” Tipsy Putt Brands CEO Brandon Robinson said in a press release. . “Tipsy Putt is more than a mini-golf course, it’s a community-driven restaurant centered on the values of golf and small business, especially craft breweries, on the Central Coast. Tipsy Putt’s laid-back, fun vibe, coupled with its outstanding food and membership, provides a pleasant atmosphere for locals and visitors alike. Cannery Row is the heart of Monterey, attracting millions of tourists each year and we hope to be a bridge for tourists and locals alike.