Google kicks off Independence Day celebrations
To mark 75 years of Indian independence, Google today announced the launch of a series of special initiatives across its products and services that will deliver purpose-built content and experiences to hundreds of millions of Indians throughout the anniversary year. The centerpiece of its celebrations is a new online collection titled ‘India Ki Udaan‘ available on Google Arts & Culture. The collection pays homage to India’s rich cultural history and includes iconic moments from the past 75 years for people to relive, experience and be inspired by. As part of the nationwide celebrations, Google also announced its collaboration with the Ministry of Culture focused on producing informative online content that showcases the contributions of Indians and the evolution of the India since 1947 to support the government year ‘Azadi Ka Amrit Mahotsav‘ program. Google also announced that its popular Doodle4Google The competition for 2022 themed “In the next 25 years, my India will be…” is now open for entries for students in grades 1-10.
Fusing technologies and India’s rich cultural heritage, the new Google Arts & Culture collection, “India Ki Udaan”, (literally translated as “India takes flight”), is themed around the unwavering and eternal spirit of India over the past 75 years. Published in English and Hindi, it allows anyone to explore more than 120 illustrations and 21 stolines created by 10 talented artists, next to exhibitions from various institutions across India – includingwith the Ministry of Tourism, Museum of Art and Photography, Indian Railway Heritage Branch, Indian Academy of Sciences and Dastkari Haat Samiti. This initiative offers a unique insight into India’s remarkable moments and allows people to experience some of the most memorable moments in India’s modern history, its iconic personalities, its proudest scientific and sporting achievements and the way whose women in India continue to inspire the world. This commemorative collection will be completed by a unique blend of archives and art for people in India and across the world.
Kicking off the celebrations, Sanjay Gupta, Vice President and Country Manager of Google India, said: “India’s journey over the past 75 years is truly inspiring, made up of memorable events and memorable personalities in all aspects of nation building. In our journey of more than 15 years, we have been privileged to serve the unique needs of India, to develop innovations for millions of people here, but also those around the world. On this historic occasion, we are delighted to join in the celebrations of the feast of independence through specially curated online experiences and to deepen our partnership with the Ministry of Culture to share India’s achievements and further inspire its proud people. In doing so, we remain deeply committed to supporting the India in its remarkable adoption of digital technology and in helping to achieve its goal of transforming into a globally leading digital economy.
Speaking on the occasion, Mr. G Kishan Reddy, Minister of Tourism, Culture and Development of the North East Region of India, said: “Azadi Ka Amrit Mahotsav is an initiative of the Government of India to to celebrate and commemorate 75 years of independence and the glorious history of its people, culture and achievements. This Mahotsav is dedicated to the people of India who have not only helped bring India this far in its evolutionary journey, but also hold within them the power and potential to enable Prime Minister Narendra Modi’s vision to activate India 2.0, fueled by the spirit of Atmanirbhar Bharat. Having made tremendous strides in empowering citizens through digital, I am hopeful that the partnership with Google will further the ministry’s goal of preserving, promoting and disseminating all forms of Indian art and culture. I’m glad to note that Google is launching a massive effort to leverage its products and services and pay homage to the occasion. This is a significant expansion of our collaborations with Google Arts & Culture in digitizing India’s rich history and heritage. »
Unveiling of the India ki Udaan collection, Amit Sood, Google Arts & Culture Director. said, “We are thrilled to join the celebration with a brand new collection called ‘India Ki Udaan’. Our Google Arts & Culture journey began in India ten years ago. Over the past decade, our mission to make global culture more accessible to everyone through technology has evolved. And through more than 100 partners in India, we bring India’s cultural treasures, stories and artists to global audiences. To our partners, a huge thank you. And by partners, we mean everyone: the curator who spends time creating a stunning online exhibit, the art managers who help digitize thousands of spaces and archives, the preservation expert sharing fragile treasures, directors who believe in participating in an online platform, and everyone behind the scenes. Together with our partners, we look forward to enriching our India ki Udan collections by bringing the unique blend of archival and art to people in India and across the world.
In its 10th year in India, Google Arts & Culture showcased the rich culture of India in many ways. Working with over 100 partners in India, he has brought India’s cultural heritage to people all over the world – from spotlighting Indian beauty and heritage Arts and crafts of all the states of India, presenting miniature paintings in a magical new way, to immersive tours of world heritage sites like the Taj Mahal and Hampiclose ups of The sumptuous paintings of Raja Varmaunforgettable trips by indian railwaysand detailed stories about pioneer indian women.
Offering a unique opportunity for school children to showcase their vision for India in the future, this year’s Doodle4Google winner will see their artwork featured on Google India’s homepage on November 14 and win a University scholarship of INR 500,000, a technology package of INR 200,000 for their school/non-profit organization, recognition of achievement, Google hardware and fun Google collectibles. 4 group winners and 15 finalists will also win exciting prizes. For more information on the contest, visit http://doodles.google.co.in/d4g.