Lego’s new minifigure factory lets you create a $12 miniature of yourself


Lego is testing a new online minifigure maker, Minifigure Factory lets you create your own Lego character (Across Jay Break’s blogI promise you have nothing to do with me).

In the tool, you will be able to select different heads, hoods, torsos, legs and accessories for your custom Minifig. For the trunk, you can further customize by applying custom stickers and text. (Lego will harmonize designs to prevent users from creating inappropriate Minifigs, according to Jay Break’s blog.) You also have fun accessories to choose from, like a laptop, baked goods, and pizza. Completed minifigs cost $11.99, though you can only buy one per household.

Some chest options.
Screenshot by Emma Roth/The Verge

Here are the head options.
Screenshot by Emma Roth/The Verge

Look at these accessories! The laptop is amazing, and I love the rubber darling.
Screenshot by Emma Roth/The Verge

If you’ve used Lego’s online mini-shape building tool available in Choose Countries, it looks a lot like Factory Minifigure. However, Build A Minifigure does not offer the same level of trunk customization that you can get with Minifigure Factory.

You should be aware that you may not be able to use Minifigure Factory yet; Lego says the site is “limited availability”. (I personally had access for a while while writing this post, but don’t know now.) The company is also calling Minifigure Factory a beta at this time, and in one notice it says “certain parts and features may not be available” and that “you may also find that the page is unavailable from time to time”.

As a kid, I had put together a version of “me” using parts from different kits, but it didn’t look quite right (even though I had two lightsabers and a hoverboard, and they really look like to my real self). With the Minifigure Factory, I can create a more accurate Lego version of myself and decorate it with robot decals. And if you’re looking to make a full-fledged action figure for yourself, Hasbro recently announced a way to let you do just that.


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